Summary
Subbable was a website that allowed fans to support content creators with paid monthly subscriptions.
I worked freelance to map user flows, design their website and branding.
The problem
When Subbable was launched in 2013, content creators relied entirely on ad revenue from YouTube. This forced them to constantly tailor their content to the platform's algorithm to maximize earnings.
Subbable enabled fans to support their favourite creators directly through monthly subscriptions. This provided creators with greater creative freedom and a more sustainable way to produce content.
Featuring creators
I designed the Subbable website to focus on featuring creators and encouraging subscriptions through large header graphics and a clear funding progress meter. The concept of fans sustaining and supporting the creators they love was incorporated into the brand symbol for Subbable 🤍
Creator Page
Fan-Powered Growth
Subbable grew to almost 40,000 subscribers. One third of those paid for their subscriptions, generating roughly $1 million in annual revenue.
With the support of their fans, many creators were able to fully fund their creative work through Subbable. In 2015, Subbable was acquired by Patreon, the current market leader, and its subscribers were transitioned to the new platform.
