I'm Andrew Willis, a product designer based in Toronto. I was the founding designer at TunnelBear.
I'm currently a Senior Product Designer at LumiQ and was at OnlyForward before that.
About me
With over 20 years of experience, I’ve designed products that millions of people use and love. I’ve worked in various settings from fast-paced startups to large companies and design agencies, delivering user-centered designs that engage and inspire for clients like TunnelBear, Toyota and Lexus.
I believe great design should not only be functional but also fun. The best work happens when everyone is invested and proud of what we’re creating together. That’s the spirit I bring to every project: designing with purpose, enjoying the process, and ultimately, building products that users truly love.
Design principles
Clarity first
Make the next action obvious. Acknowledge progress and be understanding and encouraging throughout the experience.
Stand out
Make experiences memorable with unique details and surprises tucked into unexpected places. But don’t over do it. Delight, don't distract.
Details add up
When every brand touchpoint reflects a unified vision, it creates a strong and cohesive experience that resonates with people.
